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Bundling: the battle for TV, broadband and telephony

15 June 2011 | Kavit Majithia


Kavit Majithia investigates the legacy behind the battle for TV, broadband and telephony.

It is a competition model that has evolved over time. It was once the case that telecoms operators and cable providers competed in a separate space and consumers had no choice but to subscribe to two separate providers for these different services. With the rapid development of broadband and increasing bandwidth requirements, the devaluation of the fixed line and continuous technological advancement of IPTV services, this has significantly changed. Both have established strategies that tap into the other’s territories with a view to offering triple and even quadruple play services. “The direct competition stems from the fact that cable operators began offering voice telephony and broadband from the late nineties, and telcos entered into the broadband market at the turn of the decade when DSL was introduced,” says Jonathan Doran, senior analyst at Ovum. “The competition for services increased further when cable operators expanded from their traditional paid cable model...


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