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TrueView – big opportunity?
25 Jul 2014

TrueView is YouTube’s online video ad format which is based on an interactive model. The service allows the viewer to skip the advertisement or select to watch an ad from a choice of different ads. The company is only charged if the viewer watches the video ad.

Video caching – a cache-rich opportunity?
28 Mar 2014

Video caching, like traditional caching, speeds up response time by storing the most popular internet content and delivering it from the operator’s network rather than repeatedly retrieving it from the remote source.